Phebe de Guzman

Redemption Rye


Social Media

Won a Gold Graphis for the Rye Wit social/poster series. We wrote wry witticisms to be the aspirational, yet relatable voice for whiskey aficionados everywhere and paired them with curated lifestyle and product imagery to portray a fully branded way of life in a fun, shareable way.

Through Video Series

videos were viewed 6 million times within the first two months of the campaign launch

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